– Read Lobster’s guide to Kickstarter from start to finish. My advice for anyone else doing a video game Kickstarter campaign: Of which we made a couple, but I’m somewhat relieved that we didn’t make the voice acting stretch goal. But I was upfront in saying I didn’t need to fund the entire game, that this money would go towards extra art and extra content and stretch goals. The campaign didn’t come close to actually funding the game in it’s entirety, which would have required more like $150k with my time at cut rate. Either way, I knew it’d be a challenge to convince free Flash and $2.99 mobile players to back a PC downloadable game for $10 (no iOS version in the rewards either). To be honest I was hoping more existing Rebuild players would take an interest, but due to a marketing snafu it’s possible they didn’t even know it was going on. It was a success, in that it surpassed my $25k goal, introduced new players to the game, and raised an average $19 per backer. A whopping 53% of my pledges came from people who were browsing Kickstarter when my campaign caught their eye. Looking at my referrals ( full breakdown here), I’m guessing this is in large part because Kickstarter was featuring it at those times. Like most campaigns seem to go, it started strong, then totally lost momentum, then suddenly leapt forward at the end of the run. Rebuild: Gangs of Deadsville was just successfully funded on Kickstarter, raising $41k from 2200 backers.
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